Bhumi Pednekar Launches Premiu...

Actor Bhumi Pednekar has teamed up together with her sister, Samiksha Pednekar, to launch Backbay, a premium beverage model that debuts with “pure mineral water” sourced and packaged in Himachal Pradesh. Priced at ₹150 for 500 ml and ₹200 for 750 ml, Bhumi insists the water is “premium however accessible,” sitting between the most costly glass-bottled water and cheaper plastic alternate options.

The sisters have spent two years constructing Backbay, organising their very own plant with a women-led workforce and a each day capability of 45,000 packing containers. In contrast to normal plastic or glass bottles, the model makes use of Gable Prime Paper packaging with a bio cap — a primary in India. “Our water is packed at supply and untouched by human palms,” Bhumi says, highlighting that it’s wealthy in naturally occurring minerals and electrolytes.

Whereas Backbay launches with nonetheless water, extra merchandise are within the works, together with glowing water in lychee, peach, and lime flavors. Self-funded by way of Bhumi’s private investments since age 17, the model goals to hit ₹100 crore income in 4 years and ultimately discover a place in “faculties, faculties, company canteens, theaters, airports, motels, and eating places.”

Bhumi says the mission can be private: “Each time I see a baby drink from a plastic bottle, I wish to inform them ‘don’t do this.’ In case you have a selection, select clear, secure water that’s higher for you and the planet.”